WEBSITES & MARKETING FOR TRADES
Get in front of local customers before they even start searching.
Facebook and Instagram ads built for trades, targeting the right local audience with offers that get clicks and calls.
5★ Reviews · 20+ Trade Businesses Helped · Sites Live in 14 Days
Meta Ads
Get in front of local customers before they even start searching. Facebook and Instagram ad campaigns covering audience targeting, creative and offer testing, built for local reach and job volume. From £200/mo + ad spend.
The Problem
You post on Instagram occasionally but it's not generating actual enquiries. You don't know how to target the right local audience without wasting spend on people who'll never book you. Boosting a post once got a few likes and nothing else. You want a steady stream of jobs, not a one-off campaign that fizzles out.
What You Get
Campaign strategy built around your service area, ideal customer, and season (peak months for your trade). Ad creative using your real project photos and results, not generic stock imagery. Full account management: targeting, budget, creative testing, and optimisation. Lead capture built in, forms or direct messages routed straight to your phone. Monthly reporting on spend, leads, and cost per enquiry.
How It Works
Strategy call: I map your service area, ideal job type, and busy season to build the targeting. Creative: I build ad creative from your project photos, before/afters work best. Launch and test: we test a few audiences and ad variations to find what converts. Optimise and scale: budget shifts toward whatever's generating real enquiries.
Pricing
£500/mo management fee plus your ad spend, billed directly through Meta. Recommended starting budget of £500/mo minimum. Three-month minimum commitment.
Proof
Built on the same lead-capture and missed-call systems used across Abbey Marketing's Website Automation service, so leads from Meta don't go cold waiting for a call back.
FAQ
Do I need a big following to run Meta ads? No. Ads reach people who don't follow you yet, that's the point. What kind of businesses does this work best for? Trades and local services with visual, shareable work: fencing, landscaping, renovations, joinery. If people can see the before and after, Meta ads work well. Can I run this alongside Google Ads? Yes, and it's recommended. Google catches people actively searching, Meta gets you in front of people before they start.
Built and run by Josh, ex-Royal Navy and construction, now running Abbey Marketing full time. One point of contact. No account managers, no outsourced call centres, no jargon.
Stay in front of your area, not just on Google.